Buzzing artist 909Memphis gave listeners a random surprise release this Tuesday with “Dior”. The song was produced by Og Abi, who has produced several other tracks for 909Memphis such as “Pure Spirit” and “Like You” (With Shiro).
This track, which he labeled on his Soundcloud as ambient, is very melody-friendly like a lot of his other songs, and has the potential to draw emotion out of listeners. He shows off his vocal ability, singing throughout most of the song and hitting both high and low notes. The chorus of this song rings, “I won’t do this anymore/bloodstains and Dior/police at my door/I don’t think it’s fair/I think you don’t care”, and the way it’s delivered makes it the highlight of this piece.
909Memphis is gaining traction and establishing credibility. He has worked with Kevin Kazi, and put out a ton of music in the past six months. What separates him from the typical hip-hop artist is that he experiments with his sound quite often, creating tracks of all different genres ranging from dancehall to alternative rock. “Dior” is another step in the right direction. This song is too smooth to pass up, check it out above.