Black Kray‘s innovation is omnipresent in not only his music, but fashion and visual art as well. Kray continues to stay one step ahead of everyone else in his latest video to accompany “NO SURPRISE.”
Despite over a decade worth of video content to explore, the Virginian rapper manages wrap his classic VHS clips up with his undeniably futuristic sound to produce something that somehow feels both timeless and novel. Pushing his content to mark that of the next generation, this video is a must-see for fans who’ve watched his media evolve.
Produced by Lincoln Minaj,”NO SURPRISE” is both emotionally raw yet murky. The video holds to Kray’s typical clip layerings while featuring more visual effects than anything we’ve seen released within the past year. The use of aggressive lighting effects and blown out color is something quite frankly unique to this video, and the addition of delicate butterfly clips with his staple camera angles contribute to the overarching haze behind the lyrics, beat, and imagery of this drop.
“I know it’s hell on Earth but we still havin fun…
If I had no food, would you split with me?
If I had no clothes, would you share with me?”
Another thing worth mentioning is the overwhelmingly positive reaction from fans upon the release of this video. Further proving that Black Kray is without a doubt one of the individuals shaping the next generation of music, the fact such a consistently avant-garde artist is absolutely hooking his audience with his sights and sounds is the mark of someone with the ability to forge and sustain new waves of creation.
Take the time to watch Kray’s “NO SURPRISE” for yourself, and you’ll understand how he has been captivating virtually every viewer.