A zestful and unmistakable presence, the California rapper is back and collaborating with the veteran producer for their latest album
There’s an alluring charisma to Hook. Her attitude, confident and unapologetic, shines through in both her discography and persona, resulting in an infectious sense of empowerment. After the release of her debut album Bully and EP I Love You, Hook last year, the Riverside rapper has already garnered global attention within the hip-hop community with her distinct sound and dynamic delivery. Her latest project Crashed My Car, a further collaboration with veteran producer Nedarb, exemplifies that this recognition is not misplaced. Flaunting her lyrical repertoire and unique style, the versatile artist proves she is ahead of the rap game as she explores R&B and West-Coast influences behind unmatched production.
Opening song “Wanna Be” sets the tireless pace for the 10-track album, which features fellow rappers Almighty Suspect, Lerado, and Zack Fox. Starting off with an exchange between Hook and an 911 operator following a car crash, the young artist adds an incredulous “I’m Hook bitch, I’m Hook.” Retaining the sense of humor which makes the young artist so accessible, she flexes pride in who she is, adding a message to those imitating her style: “That’s not Hook, she a wannabe.” Themes of individuality are unfaltering throughout the project: In “Heem,” she professes, “If I walk in the club then they gonna notice me,” while in “Onion,” she adds, “I don’t need no n*gga bitch I’m my own boss.” Each track is an anthem in its own right; Hook’s energy is unparalleled. Immersing the listener in insights into her independent lifestyle, the album is brought to life behind colorful lyricism and intense cadence.
While Crashed My Car crafts a vibrant atmosphere in Hook’s trademark fashion, it’s producer Nedarb (and co-producers Khroam and Captain Crunch) who add a layer of cohesiveness to the album, whether it be through an ominous, siren-like backing or accelerated hi-hats. Providing a fitting companion to Hook’s adaptability, the production adds a physicality to the project’s progression, which in turn makes the listening experience that much more intimate. To hear the unrivaled duo, watch Hook’s accompanying new music video for “Yes Man” above, and stream Crashed My Car below.