On his new video, the Los Angeles-based rapper confronts past overdoses and emotional pain with an assist from Brennan Savage
Drippin So Pretty’s newest album Rest In Peace fulfilled the sky-high potential found on 2020’s Back From Hell. While stacked with standout moments, the highlight of the project is “Loaded,” a track that finds his vocals at their most melodic and emotive. Equipped with poignant musings like “Made my momma cry / was the last time that I OD’d” and “Wish I could restart but I know that I am broken / Aimin’ for the stars, but maybe I wasn’t chosen,” it’s a lyrically candid offering that thrives through sincerity. Underscored by standout production from frequent collaborator thislandis, the “Loaded” beat is laced with tactile guitars and crisp percussion, making for a masterclass in synergy between artists acutely aware of each other’s strengths. The track is topped off by an equally honest verse from Brennan Savage, who tackles wasted time and lifelong remorse, leaving it all out to bare: “I’ve done a lot of bad things, every day I regret / But I’ma have to live with that ’til I’m dead.”
“Loaded” comes alongside a powerful music video where a man is taken away in an ambulance post-overdose, contrasting the devastating pain of active addiction with the present clarity of Drippin So Pretty who recently celebrated being four years clean. It further accentuates a release that’s extraordinarily forthright and extends the possibility of hope to those in the depths of their substance-abuse struggles.
Watch the video for “Loaded” below.